Editor's note: Almost every event in your life is an opportunity to get richer.

Today, we're featuring a classic essay from Palm Beach Research Group founder Mark Ford that will help you identify these situations…and use them to successfully build wealth over time.


You go to lunch with a colleague. Everything is good. When the waiter puts the bill on the table, the total is $26.

Do you pick it up? Do you wait and hope your colleague does? Do you suggest you split it?

On the surface, this is a minor decision. But in truth, it is one of a million chances you’ve had, have, and will have to become wealthier.

A cheapskate might look at it this way:

  • If I pay the whole bill, I’ll be $26 poorer.

  • If we split the bill, I’ll be $13 poorer.

  • If I can get him to pay it, I’ll be $13 richer—richer than I would’ve been if I had to pay for my meal.

To the cheapskate, the best decision is obvious. So when the bill arrives, he gets up to “go to the bathroom,” hoping his colleague will pick up the check.

But I have a different view.

Wealth building, like quantum mechanics, often operates according to laws that seem contrary to what is “obvious.”

Paying the tab, in other words, might actually make you richer. The $13 you spend on your lunch partner might give you a return of much more than $13.

Your generosity might signal to him that you’re the kind of person he can trust. It might tell him you’re someone who is willing to give first without demanding recompense.

If he sees you in that light, a relationship might be seeded by this small investment on your part. A year later, he might recommend you for a promotion when he himself gets promoted to head up your department.

It depends on your assessment of his character.

If he impresses you as a person who believes—as you do—in reciprocity, you’ll know the $13 is a wise investment. If, on the other hand, he shows you he’s a person who believes in exploiting others, the wise move might be to pay just your share of the bill and not develop the relationship any further.

In either case, you are richer.

In the first case, you’re richer in a potentially lucrative business relationship. In the second case, you are richer in knowledge—knowledge about him that can help you avoid trouble or seize opportunities in the future.

I am making two points. First, almost every event in your life is an opportunity for you to become richer. And second, by seeing every situation as a wealth-building opportunity, you can take actions that will make you very rich over time.

The people I call “instinctive wealth builders” understand this on a gut level. They see every transaction—social, personal, or business—as a wealth-related opportunity. They are always angling, even subconsciously, to increase their wealth.

Most of us aren’t born with that instinct. For us, a casual conversation is just a casual conversation. And choosing to join a club or hire or fire an employee is that and nothing more.

But the moment we put this principle into practice, we see the world very differently. Its potential is no longer limited… it’s enormous. Maybe even infinite. And we view every action we engage in as a chance to increase or diminish our wealth.

Train yourself to ask the following four questions. Keep in mind every situation—big or small—is an opportunity for you to become richer…

  1. In what way is this an opportunity for me to become more wealthy? (Note: I don’t ask “Is this a wealth-building opportunity?” because every situation is a wealth-building opportunity.)

  2. What is the potential of this opportunity?

  3. What are the possible problems with this opportunity?

  4. What can I do to seize this opportunity?

Look at every situation you find yourself in as an opportunity to make yourself richer. And I do mean every situation, even the most mundane. This includes:

  • The first thought you put in your mind when you wake up each morning

  • What you listen to on your commute to work

  • How you greet your boss and fellow workers

  • What you talk about at the coffee machine

  • The expression on your face and the firmness of your grip when you shake hands

  • The conversation you initiate with the person next to you on a plane

  • Whether you buy a brand-new car or a used one

  • How your voice sounds when you answer the phone

  • How you prepare for a meeting

  • Whether you buy your clothes at Saks or Marshalls

  • Whether you go out to lunch or eat at your desk.

Some of your opportunities will be small and some will be large. But by asking yourself the four questions above first, you will bring your batting average way up.

If you make it a habit to approach every situation this way, it will soon become automatic. And before you know it, you will have seized hundreds—even thousands—of wealth-building opportunities… each one making you a little richer.


Editor's note: Mark is a multimillionaire entrepreneur and educator who has practiced and taught every wealth idea worth knowing. We recently found out about his newest endeavor, something he calls the “Extra Income Project.”

It's a compilation of his best wealth-generating ideas. And it features more than 35 specific ways you can use to collect extra checks every month.

Mark is now offering charter membership invitations. To learn more about this incredible opportunity—and how you can start significantly boosting your monthly income—click here.